A field guide

Vol. 14 / Privacy

Plain language.No legalese theater.

What we collect, what we don't, what we'll do if you ask. Updated November 8, 2026. Questions go to hello@arborember.com.

01Overview

Updated November 8, 2026

Arbor & Ember is a Texas-based home styling company. We collect the smallest set of information we need to design, install, and remove the work we do for you. Nothing more.

This page is plain language because the alternative is bad writing. If anything below is unclear, write to hello@arborember.com and we will rewrite it.

02What we collect

Updated November 8, 2026

When you book, we collect your name, address, phone number, email, package and add-ons, installation date, removal date, service notes, promo code, consent records, and photography choice. You may also tell us how you heard about us. We also retain before-and-after property-condition photographs for service records. When you pay, our payment processor collects card details directly. We never see or store full card numbers.

You may also upload property or installation-location photos when booking. These are private service references for planning and completing your installation. We do not use these uploads for marketing, regardless of your separate marketing photography choice.

If you use address suggestions, Google Maps receives the address text you type to find matching addresses. You can enter your address manually instead. We keep your selected service address with your booking, not the list of suggestions.

We may save campaign tags from a link you followed, the landing-page path, and the referring website’s hostname with your order or newsletter subscription. We use these records to understand which channels bring customers and subscribers to us, not as permission to send marketing emails.

When you visit the site, Google Analytics uses cookies or similar identifiers to collect page views, referring pages, site interactions, approximate location, and browser and device information. Our hosting and error-monitoring providers may also process technical request, route, performance, and error information needed to host and repair the site. We do not intentionally send booking form contents, service addresses, service notes, or payment card information to Google Analytics.

During booking, we may measure the steps you reach, packages visible on screen, package and add-on choices, displayed prices and totals, exits, and general validation, availability, or payment failure categories. These events do not include the information you type into booking fields, uploaded photos, service dates, or payment-session identifiers.

For a completed live booking, we may send Google Analytics the order reference, package, currency, purchase value, tax, and delivery charge. This purchase event does not include your name, email, phone, service address, or notes. We may use it to measure Google Ads purchases, not to build a customer advertising audience.

When you message us, we keep the message and our reply for as long as we keep customer records.

03How we use it

Updated November 8, 2026

Your booking information is used to confirm both service dates, route the crew, and complete installation and removal.

If you tell us how you heard about us, we use that answer to understand which marketing and recommendations bring customers to us.

Your contact information is used for the seasonal letter only if you've subscribed, and for service-related notes such as weather changes and an on-the-way message. We do not sell, trade, or rent it.

Google Analytics is used to understand site traffic, completed newsletter signups, and booking conversion. Signup events do not include your email address. Technical diagnostics are used to keep the site reliable and repair errors. We do not use either one to retarget advertising.

04Sharing

Updated November 8, 2026

We share information only with providers that help us process payments, store orders, suggest addresses, schedule crews, send transactional messages, host and repair the site, and measure site traffic and advertising purchases. Each receives only what it needs for that work.

We do not share your address with third-party advertisers. We do not appear in data broker exchanges. We will share information when a court orders us to, and not before.

Address suggestions are subject to the Google Privacy Policy.

05Cookies & analytics

Updated November 8, 2026

Google Analytics may set first-party analytics cookies, including a random client identifier, to distinguish visits and measure how the site is used. Google Ads conversion measurement may associate a purchase with an ad interaction. We do not use customer lists, advertising personalization, or analytics audiences for retargeting.

A separate first-party attribution cookie lasts up to 30 days and remembers the first campaign link, or otherwise your first visit. It does not store full referring URLs, arbitrary query strings, or payment details. You can block it and still book.

You can block analytics cookies without breaking the booking flow.

06Your choices

Updated November 8, 2026

You can ask us for a copy of eligible records, ask us to correct them, or ask us to delete them. Write to hello@arborember.com with the subject line 'Records request' and we'll respond within 30 days. Booking agreements and tax or dispute records may be retained for up to seven years; property photography follows the retention and removal choices in your booking terms.

You can unsubscribe from the seasonal letter using the link at the bottom of any issue. Service emails about an active booking will continue.

07Children

Updated November 8, 2026

The site is not directed at children under 13 and we do not knowingly collect information from anyone in that age range. If you believe a child has submitted information, write to us and we will delete it.

08Changes

Updated November 8, 2026

We update this page when we change anything material. The date at the top moves with every update. Changes that affect existing customers are also sent by email.

09Contact

Updated November 8, 2026

Privacy questions: hello@arborember.com. General questions: hello@arborember.com. Phone: (817) 842-1155. Mail: Arbor & Ember LLC. Northlake, Texas.

If something here doesn't sit right, the inbox is open.